Sports Business Journal included the partnership between Mission Control and Hollister in their newsletter.
"For Mission Control CRO Daniel Herz, this initiative represents the early stages of a new trend in generating audience engagement through competitive gaming. Rather than activating through esports as a spectator sport, Mission Control’s platform enables brands to leverage the community-building aspects of competitive gaming to put the user within the activation."
Mission Control CRO, Daniel Herz, adds that “when we think about competition, it's always about the best gamers and the top performers, and what I've always loved about this program that [Hollister and marketing agency Tripleclix] came to us with is that it's about accessibility and allowing everyone the chance to participate."
Stay tuned for other partnership updates on Sports Business Journal!