"Hollister has brought together gaming agency Tripleclix and esports operator Mission Control to create a Fortnite tournament series that will coincide with the launch of its new All Day Gameplay product collection. As the name implies, the line is designed for avid gamers. The Fortnite event, dubbed the All Day Gameplay Challenge, will offer Hollister gift cards, in-game currency known as V-bucks, and products from the collection as prizes.
Mission Control will operate the tournament platform for the event."
This partnership shows the exciting outlook on the world of esports and the role community competition can play in marketing new opportunities.